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Partner Lantern
Sector Start-ups
Year 2023
Expertise
Overview

We partnered alongside Lantern to shape and deliver a clear, confident brand and digital presence for this fast-growing private markets technology business.

The opportunity

Operating in a complex and technical sector, Lantern needed to clearly communicate the value of its platform to a global audience. As a fast-scaling business with international offices, it needed a brand and digital presence that could explain a sophisticated proposition with clarity, build credibility with investors and clients, and support lead generation as the business grew.

Our approach

We worked closely with the Lantern team to understand its platform, its differentiators, and the audiences it wanted to reach. By understanding the full story behind the business we translated technical complexity into clear messaging, engaging user experience and a digital presence that instills confidence.

Bringing together brand, messaging, digital strategy and user experience, our work spanned brand development, key messaging, website design, technical build and ongoing platform management. We focused on creating a modern, UX-led experience that made Lantern’s proposition easy to understand, while reinforcing trust and credibility in a competitive private markets landscape.

Alongside the core website, we continue to support Lantern with ongoing brand development and digital enhancements including animation, landing pages, HubSpot integration, lead generation and campaign activity. This ensures its digital presence continues to evolve alongside the business while supporting engagement, marketing performance and future growth.

The impact

Lantern now has a clear, scalable digital platform that supports its global growth and positions the business with confidence across key markets. The website acts as a central hub for brand storytelling, lead generation and ongoing marketing activity, helping the team communicate Lantern’s unique proposition simply and effectively as the business continues to scale.

Lantern

Switch took the time to truly understand our platform and our ambition. They’ve helped us create a digital presence that clearly communicates our value and continues to evolve as we grow.

Lantern icon
Tom Wilkinson
Head of Marketing
Switch

This was about getting under the skin of a highly technical product, to understand the business and its ambitions. Our role has been to simplify a sophisticated proposition without losing substance, creating a digital platform that can evolve alongside Lantern as it grows.

Switch Digital icon
Richard Frazier
Head of Brand